The 10% increase in volume, reaching 320 million kilos, the commitment to farmer service and ‘conscious agriculture’, and the overall expansion of the company, both at origin and destination, have been key topics in these meetings.
Grupo Agroponiente is conducting its usual evaluation and campaign planning meetings with farmers from different agricultural areas where the company is productively established. So far, two meetings have been held, both at Agroponiente and Vegacañada, within the 22 centers the company has distributed throughout the Southeast (Almería and Granada), including La Redonda, Vegacañada, El Treinta, Guardias Viejas, Níjar, and as collection points, Ruescas, Alhama, Gérgal, Canjáyar, Roquetas, Tierras de Almería, Adra, Berja, and in Granada, Caniles, Benalúa, Albuñol, Castillo de Baños, Puntalón, Castell de Ferro, Carchuna, Jayena, and Zafarraya, in addition to its
supply presence in other provinces such as Jaén, Málaga, Córdoba, Sevilla, Murcia, and in the Castilla La Mancha region. In total, the company operates four centers with daily auctions and five with packaging warehouses.
During the meetings, the company’s CEO, Imanol Almudí, presented the figures for the 23/24 season, the company’s guiding philosophy, and forecasts for the next campaign, addressing various questions raised by the farmers and ending the event with a moment of relaxation, enjoying products from the Almerian land.
Almudí emphasized the challenges of this season, despite which Grupo Agroponiente experienced a 10% increase in commercialized volume, thanks to improved general management of the company and joint work with farmers, based on commitment and support, seriousness and solidity, a policy of constant improvement, shared growth with the producers themselves, and the construction of a common future that looks very promising given the progress of the last two years.
Thus, this year, by August 31, the company will surpass 320 million kilos, a figure that represents a significant improvement compared to an already exceptional campaign like 22/23, and demonstrates the massive trust farmers have in Grupo Agroponiente’s proposal. In fact, more than 3,800 producers are associated with the company, which, along with 2,000 employees, has made Grupo Agroponiente the second-largest horticultural company in Almería and the third-largest company in Almería overall.
One of the main points emphasized in these meetings is the joint work with the farmer, especially with crop planning that allows for more accurate responses to market demands (with a perfect communion and relationship between the commercial and field departments) and technical planning, through the Technical and R&D departments, preventing pests and viruses and optimizing production conditions. This is a key service for farmers in which Grupo Agroponiente puts increasing effort every day.
The emphasis on Grupo Agroponiente’s commitment to ‘mindful agriculture’ was also particularly highlighted, which is based on a philosophy that places special emphasis on protecting our way of life, that of the farmers and suppliers in general, with special care to ensure agricultural development is carried out in a transversal and sustainable way, protecting the environment and securing the future for coming generations.
In this regard, it is important to note that objectives such as a 63.4% reduction in water consumption and usage, 28.5% in electricity consumption, 68.7% in carbon footprint, 96% in waste production, and 88.2% in packaging use have been achieved.
Other key points of these commercial meetings included the explanation of the importance of the company’s quality certifications, which continue to grow in this regard, as a guarantee for the market to increasingly trust its products and services (one of the most significant certifications is in the final stages of its certification process, which is BCorp, closely related to the environment and representing an important step forward); and the increasing closeness with customers, for which the company already has commercial offices in Almería, Madrid, Rotterdam, and Hamburg, which has also been key in consolidating relationships with main clients.
Communication Department.
Grupo Agroponiente.
