The company’s CEO, Imanol Almudí, leads a keynote session titled: “Building a European Vegetable Leader”
Grupo Agroponiente was the focus of a special session at San Telmo Business School, one of Southern Europe’s top business schools, where a case study was presented on the company’s transformation over the past three years. The case, authored by professor Juan Pérez Gálvez, is titled “Building a European Vegetable Leader” and examines in depth how Agroponiente went from a critical situation to becoming a European benchmark in fresh produce marketing.
The study highlights bold strategic decisions, a fast-paced organizational restructuring, and a clear vision: to build a profitable, professional, and purpose-driven company.
During the session—held in the Aula Magna before top executives from across Spain—Agroponiente’s CEO, Imanol Almudí, shared key insights into this transformation: restoring the company’s identity, aligning the leadership team, professionalizing operations, and embracing sustainability as a driver of competitiveness.
As Almudí himself stated:
“For us, it’s not just about overcoming a crisis or improving numbers. The most meaningful part has been reconnecting with our essence, rebuilding Agroponiente’s identity, and proving that it’s possible to lead with purpose—without sacrificing profitability or business rigor.”
He added:
“For San Telmo to turn our journey into a study case is a tremendous honor. It means that what we’ve done matters—not only for us, but for other leaders seeking to transform organizations during difficult times. This case isn’t a conclusion—it’s the starting point for a new kind of company: more conscious, more professional, and stronger.”
Now part of San Telmo’s academic resources, the study outlines the pillars of Agroponiente’s transformation through sections such as “From a Company at the Brink to a European Leader,” “Solid Governance and Professional Leadership,” and “Shared Purpose: People, Land and Clients at the Core.”
With this recognition, Grupo Agroponiente reinforces its position as one of Southern Europe’s most prominent agri-food companies, with a clear focus on sustainable growth, sectoral leadership, and positive impact.
Grupo Agroponiente
Communication Office
