Agroponiente, a leading private company in the production and commercialization of fruits and vegetables from Almería, will participate in the upcoming edition of Fruit Attraction, taking place at IFEMA Madrid from September 30 to October 2, with a stand located in Hall 9 – Stand 9D05.
This year, Agroponiente’s stand is inspired by the Almería greenhouse, the epicenter of cutting-edge agriculture. Through this design, the company aims to bring the origin of its products closer to national and international buyers, showcasing the innovation, sustainability, and human effort behind every piece of produce.
New Packaging to Enhance Shelf Value
Agroponiente will take advantage of the event to present its new packaging, designed to elevate product perception and add value at the point of sale.
This update responds not only to consumer trends and the need for differentiation on retail shelves but also to the company’s commitment to a fresh, modern, and sustainable brand image that connects more effectively with end consumers.
Proud to Be B Corp
After obtaining B Corp certification, Agroponiente arrives at Fruit Attraction as one of the few agri-food companies in the sector that are part of this global community of businesses committed to generating positive impact for people and the planet.
The presence of the B Corp certification at the stand will serve as a clear sign of transparency and responsibility—attributes increasingly valued by major retailers and consumers alike.
A Business Model Built on Service and Reliability
During the fair, Agroponiente will highlight the key pillars that define its business model:
-
365-day production and service, ensuring supply continuity, maximum quality, and a strong customer-oriented approach.
-
Diversified production origins, enabling coverage of an extended and stable calendar while guaranteeing the necessary volumes to meet large-scale retail demand.
Agroponiente: Leadership, Sustainability, and Innovation
With more than three decades of experience, Agroponiente has established itself as a benchmark in the production of zucchini, eggplant, cucumber, pepper, and watermelon, working closely with local farmers and supplying top-quality products to leading European retail chains.
The company combines tradition and innovation to meet the demands of an increasingly conscious market, strengthening its strategy around sustainability, digitalization, and brand differentiation.
