{"id":19559,"date":"2026-04-13T13:18:26","date_gmt":"2026-04-13T11:18:26","guid":{"rendered":"https:\/\/www.agroponiente.com\/?p=19559"},"modified":"2026-04-13T13:24:12","modified_gmt":"2026-04-13T11:24:12","slug":"agroponiente-campaign-value-growth-in-the-final-stretch-of-the-fruit-and-vegetable-season","status":"publish","type":"post","link":"https:\/\/www.agroponiente.com\/en\/news\/agroponiente-campaign-value-growth-in-the-final-stretch-of-the-fruit-and-vegetable-season\/","title":{"rendered":"Agroponiente campaign: value growth in the final stretch of the fruit and vegetable season"},"content":{"rendered":"<h2 data-section-id=\"afgion\" data-start=\"833\" data-end=\"912\">Evolution of the Agroponiente campaign in a context of production adjustment<\/h2>\n<p data-start=\"914\" data-end=\"1159\">The <strong data-start=\"918\" data-end=\"943\">Agroponiente campaign<\/strong> is entering its final stretch with a performance marked by stability in commercial activity, value growth and improved efficiency, in what has been a particularly demanding season for the fruit and vegetable sector.<\/p>\n<p data-start=\"1161\" data-end=\"1482\">Since the beginning of the campaign in September, the agricultural sector has faced a series of challenges that have affected the normal development of production. Irregular weather conditions, the pressure of certain pests and the natural dynamics of crop cycles have led to a readjustment in overall production volumes.<\/p>\n<p data-start=\"1484\" data-end=\"1755\">This situation has been especially noticeable in key production areas in southeastern Spain, such as <strong data-start=\"1585\" data-end=\"1616\">Almer\u00eda, Granada and Murcia<\/strong>, where crops have experienced variations depending on planting cycles, fruit size and changing agronomic conditions throughout the season.<\/p>\n<h2 data-section-id=\"fa58rs\" data-start=\"1757\" data-end=\"1795\">Market performance and value growth<\/h2>\n<p data-start=\"1797\" data-end=\"1991\">Despite this context, the <strong data-start=\"1823\" data-end=\"1848\">Agroponiente campaign<\/strong> has maintained a steady commercial rhythm, supported by favorable market conditions that have helped increase the overall value of production.<\/p>\n<p data-start=\"1993\" data-end=\"2146\">The evolution of product value has been one of the key aspects of this season, partially offsetting the decrease in volume experienced across the sector.<\/p>\n<p data-start=\"2148\" data-end=\"2399\">Within the product range, some crops have shown particularly strong performance, such as <strong data-start=\"2237\" data-end=\"2250\">cucumbers<\/strong>, one of the most representative products of the Almer\u00eda agricultural model, which has recorded growth in turnover compared to the previous campaign.<\/p>\n<p data-start=\"2401\" data-end=\"2614\">This performance highlights the ability of the sector\u2014and of Agroponiente\u2014to adapt to changing agricultural conditions, where each season presents unique challenges linked to climate, agronomy and market dynamics.<\/p>\n<p data-start=\"2616\" data-end=\"2768\">The <strong data-start=\"2620\" data-end=\"2645\">Agroponiente campaign<\/strong> continues to demonstrate the group\u2019s capacity to generate value and support farmers, even in complex production scenarios.<\/p>\n<h2 data-section-id=\"lsy358\" data-start=\"2770\" data-end=\"2818\">Improved efficiency and resource optimization<\/h2>\n<p data-start=\"2820\" data-end=\"2983\">Alongside market performance, one of the most significant achievements of this campaign has been the improvement in internal management and operational efficiency.<\/p>\n<p data-start=\"2985\" data-end=\"3197\">During this season, Agroponiente has achieved a <strong data-start=\"3033\" data-end=\"3071\">28% reduction in discarded product<\/strong>, thanks to better commercial planning, closer coordination with production and continuous improvements in management systems.<\/p>\n<p data-start=\"3199\" data-end=\"3378\">This progress represents an important step forward in both sustainability and profitability, allowing for better use of agricultural output and more efficient resource management.<\/p>\n<h2 data-section-id=\"bi2kvd\" data-start=\"3380\" data-end=\"3432\">Final stretch and outlook for the spring campaign<\/h2>\n<p data-start=\"3434\" data-end=\"3648\">With these results, the <strong data-start=\"3458\" data-end=\"3483\">Agroponiente campaign<\/strong> approaches its final stage with a positive outlook, reinforcing its commitment to farmers and to a business model based on stability, efficiency and value creation.<\/p>\n<p data-start=\"3650\" data-end=\"3841\">The company is already working on the planning of the next phase, with a strong focus on the <strong data-start=\"3743\" data-end=\"3762\">spring campaign<\/strong>, traditionally one of the most important periods in the agricultural calendar.<\/p>\n<p data-start=\"3843\" data-end=\"4086\">In the coming weeks, Agroponiente will provide a more detailed update on campaign performance and spring outlook, as it continues to strengthen its position as one of the leading fruit and vegetable commercialization groups in southern Europe.<\/p>\n<p data-start=\"4088\" data-end=\"4224\">The <strong data-start=\"4092\" data-end=\"4117\">Agroponiente campaign<\/strong> thus continues to consolidate a model based on efficiency, sustainability and long-term value for farmers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evolution of the Agroponiente campaign in a context of production adjustment The Agroponiente campaign is entering its final stretch with a performance marked by stability in commercial activity, value growth and improved efficiency, in what has been a particularly demanding season for the fruit and vegetable sector. Since the beginning of the campaign in September, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-19559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/posts\/19559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/comments?post=19559"}],"version-history":[{"count":2,"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/posts\/19559\/revisions"}],"predecessor-version":[{"id":19561,"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/posts\/19559\/revisions\/19561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/media\/19557"}],"wp:attachment":[{"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/media?parent=19559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/categories?post=19559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agroponiente.com\/en\/wp-json\/wp\/v2\/tags?post=19559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}